Crypto exchange Bybit has secured a spot as the official payment partner for Tomorrowland Brasil 2025, one of the world’s most iconic electronic music festivals. This collaboration marks a fresh milestone for the platform, blending the worlds of digital finance and live entertainment. Alongside the partnership, Bybit is rolling out an exclusive pre-sale for its cardholders, giving them first dibs on festival tickets before they go live to the public on April 3, 2025.
Set to take place on October 10-12, 2025, in São Paulo’s Parque Maeda, Tomorrowland Brasil promises three days of electrifying performances under the theme “Adscendo.” Bybit cardholders can snag their passes during a special pre-sale window from March 31 to April 2, 2025, with prices starting at approximately $200 for a single day and $475 for the full three-day experience—slightly higher than last year due to inflation and enhanced production costs. Non-cardholders will have to wait for the general sale, which kicks off shortly after.
Bybit’s role goes beyond payments, as the exchange aims to deepen its connection with Brazil’s growing crypto community. Festival-goers will enjoy seamless transactions using the Bybit Card, powered by Mastercard, with perks like cashback rewards boosting the experience. CEO Ben Zhou emphasized that this partnership reflects Bybit’s mission to bring cryptocurrency into everyday life, spotlighting Brazil as a key market where over 52% of adults already own digital assets, according to Triple-A data.
